"Rome wasn't built in a day."

"Little and often does the job."

"Take your time."

Just a few of the catchphrases I grew up hearing from my parents. Eventually, hearing all of these drilled the idea into my head that nothing worthwhile comes easily. 

Fast-forward 23 long years and now, more than ever before, 'short-termism' is a symptom of modern society. We want everything to be faster, easier to use and better than ever before - faster internet, computers, customer service etc. - but never compromising on the quality. 

Accordingly, asking people to take a long-term view, when all they care about is the next quarterly or even weekly figures, can be a difficult process - they want the results now. 

The basics of content marketing go against this 'on-demand' culture which we live in. It's not going to happen overnight and it may not even happen within 6 months - but what content marketing will do is give you longevity and ensure you position yourself as a long-term market leader. 

Becoming a thought leader will never happen overnight and those firms which do actually buy into the true concept of content marketing, may just see themselves being ahead of the pack a year or two down the line. 

Slow and steady does indeed win the race.